The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses name their sizes. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: none of those words commits to anything you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes far simpler to read. Whatever number appears in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 comes in at twelve. That single fact is worth more in practice than any amount of styling copy, and it is the spine of this explainer.
The convention runs further than the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is intended literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
The number in the name plus the word inches gives you the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a fluke. It is unusually plain labelling, since it ysl black shoulder bag closes the gap between what a size sounds like and what it measures. One house’s Small can beat another house’s Medium, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than estimation. It also explains how the brand can run four sizes of a single silhouette without confusing anybody.
| Bag | The size number, as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number leaves out
One dimension of three is width, and the remaining two do not follow it in any predictable way. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a proportional enlargement of the smaller one. What moves is the height, up by two inches, and the width, up by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number never tells you. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details govern how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand what it does.
The one that bends the rule: the Margaux Shoulder 12
One model in the current line bends the pattern, and that is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not agree here, so on this model the number works as a family size rather than a literal external measurement. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.
What each width really holds
Translating inches into daily use is the step most guides skip. Anything under ten inches wide is a phone, cardholder, keys and lipstick proposition, the domain of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, good for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Price tracks width, but material moves faster still
Size and price move together, though not as sharply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in larger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The bags that carry no number
A good deal of the line sits outside this system, and mixing the two conventions is where confusion begins. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, commonly read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
The practical value of a literal sizing system is that you can try it before you buy. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement suggests. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to do the job better. The actual choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.